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Applying theories and concepts learned throughout your MBA studies, you will perform a market analysis and a financial for the organization you have chosen for this project. This analysis will be written in the form of a consultant’s report, including a title page, table of contents, executive summary, summary of key findings, Recommendations, headings, citations, references, tables and charts where applicable, etc. See Appendix A for the items that should be considered in the Market Analysis.
Are you competing with companies comparable in size, or much larger?
Are your competitors profitable?
What competitive advantages do you have?
What are your competitors’ relative strengths and weaknesses?
Can you anticipate the emergence of new competitors?
Discuss the current and expected competitive market. Is the market competitive?
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