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Assignment Task


Your next assessment task is to build up your plan of how you will carry out your research. You will draw on your project statement in Assessment 1 to write two sections that feed into your final project report. In the first section, you will critically examine business theories and analytical frameworks from the literature that are relevant to the problem or opportunity, and explain and justify why these are relevant and linked to your problem or opportunity. In the second section, you will describe and justify your use of case study research methodology, provide a detailed description of the secondary data you will use, and explain how the analytical framework chosen for secondary data analysis will be applied. 

Purpose of the Research

The main purpose of this study will be elaborate a comprehensive marketing and targeting strategies for Dingo Software to grow its client base in the market. Moreover, the aim is to examine the use of marketing approaches when startup business namely Dingo Software intent to grow its customer base and hence its business development.


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  • Uploaded By : Brayden
  • Posted on : January 04th, 2024

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