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Introduce the report task. As part of this you will introduce your chosen industry and highlight some key issues and challenges that firms operating in this industry needs to be aware of and manage.
Discuss and analyse the influence of two issues in the external macro environment that you think could present opportunities, or pose threats, for firms in an industry of your choosing.” When discussing these issues consider how aspects of a firm’s immediate microenvironment (e.g. consumers, competitors, suppliers, stakeholders) or internal environment (e.g. structure, leadership style, organisational culture) might influence how they navigate these issues. For example, what are key players doing regarding the issue; what is the response/pressure from stakeholders such as consumers?
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