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Demonstrate proficiency in analysing and interpreting academic and industry sources relevant to a real-world client brief, and gain practice at identifying a communication problem from a lot of other business, social and general information. This work will underpin the next assignment.
You will work individually to identify a communication problem for a specific client using research guided by relevant theories, concepts and/or principles you have learned from this course as well as MKTG1460.
You will also identify and incorporate secondary data sources into your narrative that support your position and provide context for the client. Key to this assignment is not just reporting the first papers and reports that you find, but selecting the most appropriate sources and even looking at the data with fresh eyes to provide support for the communication problem you identify.
It will be helpful if you can identify and include both quantitative and qualitative secondary data related to the topic. For example, are there interviews or stories available from a documentary or storytelling project that you draw upon for qualitative analysis? Can you collect a small amount of social media metrics related to a particular time or event (quantitative/qualitative)? Is there an industry or government survey with publicly available data you can use a quantitative source? These can be secondary data sources for the annotated bibliography.
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