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Digital marketing has become an important means of communicating with current and future customers through a variety of digital channels. A sound digital marketing campaign is the blueprint for specific digital marketing activities, detailing the strategies and tactics that will be used to achieve specified objectives in a given time period. You are now building on the work from Assignment 2 and your course learnings to create a holistic digital marketing campaign. Be open and explorative with the digital marketing tactics, and consider how each aspect of digital marketing works with another to provide a comprehensive digital marketing solution for your client. Remember, you have to do this digital campaign for the proposed client in this course. You are NOT allowed to select your own client. You are not permitted to contact the client directly – any questions you wish to ask must be first forwarded to your lecturer.
You have spent a lot of time on Assignments and getting to know your client and their customers (Personas). By now you should have a profound understanding of the path that you want your customers to take and leverage this knowledge by thinking about digital strategies and tactics to guide consumers through the hourglass as quickly and efficiently as possible. This assignment brings everything together, and you will present your client with a holistic and integrated months digital marketing campaign that they can take and execute.
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